GS1 Digital Link is replacing the UPC. GTIN1 is the easiest way to upgrade your packaging for the future of retail, regulation, and consumer connection.
The world of packaging is shifting. Retailers, regulators, and consumers are demanding more than a beep at checkout. They want data, transparency, and connection.
By 2027, GS1 Digital Link will be the global standard for point-of-sale scanning.
Static packaging is a dead end. Digital Link opens a direct channel to every customer.
GTIN1 gives you the power to manage every aspect of your product's digital life, instantly and globally.
Direct customers to exactly what they need—marketing, manuals, or support—based on context.
Update ingredients, allergens, and regulatory data instantly without reprinting packaging.
Push live safety alerts to every product instantly. Protect your customers and your brand reputation.
Share your recycling info and sustainability story directly with the consumer.
No complex integration. No headaches. Just results.
Put the code on your packaging. It works as a standard barcode and a web link.
Update where the code leads at any time. Track scans. Manage your product's lifecycle.
Experience GS1 Digital Link firsthand. Our interactive demo gallery features live QR codes you can scan right now to see how product information, traceability, and consumer engagement come together.
Scan with any phone camera
Join the brands that are already defining the next era of retail.
Get Started for FreeNo credit card required. Cancel anytime.